Google introduces AI Ultra, a pro subscription plan with $250 a month price tag (2025)

If you like Google's AI services (and I mean really like them), there's a new subscription for you.

At its Google I/O keynote event (and in a company blog post), Google revealed that a new AI subscription plan for professionals is ready to roll out in the United States. The new Google AI Ultra subscription is intended for the hardest of hardcore AI users, and it costs a whopping $250 a month. Yes, you read that right: Two hundred and fifty U.S. dollars per month. (That's $50 more than ChatGPT Pro, in case you were wondering.)

While business owners and professionals may be used to paying for Google Workspace access, the average user is probably not accustomed to paying for Google services. If you're not quite ready to fork over that much cash to Google, you can also opt for the company's base AI subscription tier, Google AI Pro, for just $19.99/month.

Of course, that money gets you a bunch of perks. Google AI Ultra subscribers will get the highest usage limits, access to state-of-the-art models, and 30TB of storage. You also get access to all of the bells and whistles associated with Gemini, including early access to the Veo 3 video generation model. AI Ultra also includes access to Flow, the new AI filmmaking tool from Google, as well as Whisk, a tool that lets you generate AI images using other images as prompts.

There are also some other bonuses, such as early access to the version of Gemini that's built directly into the Chrome browser and access to Project Mariner, Google's new agentic AI tool. One of the best parts of the whole deal? Google AI Ultra subscriptions include a bonus subscription to YouTube Premium, which is great if you hate watching ads.

Google AI Ultra is only available in the U.S. right now, but it will come to other countries in the near future, per Google.